Amazon Prime Video’s new AI tech matches lips to dubbed audio

Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Amazon’s Prime Video is launching a new AI-powered feature that lines up an actor’s mouth with “human-dubbed” audio. The feature is only available with the English dub of the German series Maxton Hall for now, but Prime Video plans to expand it to “additional titles” in the future.

In its announcement, Prime Video says it uses a combination of AI and visual effects technologies to make lip movements match up with translated speech. Meta and YouTube recently launched an AI-powered auto-dubbing feature for creators, while allowing them to turn on a “lip sync” option to make it look like creators are actually speaking in a user’s preferred language.

Last year, Prime Video began experimenting with “AI-aided” dubbingin English and Spanish across...

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