Amazon Prime Day 2026: Bargains Begin June 23 — and So Do the Scams
When Amazon Prime Day returns on June 23–26, 2026, more than 25 countries will take part in one of the largest shopping windows of the year. Spanning millions of products and generating billions of dollars in transactions in just 96 hours, the event is as lucrative for cyber criminals as it is anticipated by consumers. Major retail moments bring together the three ingredients’ attackers exploit most: a globally trusted brand, time-limited urgency, and massive purchase intent at scale. The result is predictable — phishing emails, fake websites, fraudulent offers, smishing campaigns, and account takeover attempts impersonating Amazon all surge during this period. What stands out in 2026 is the scale of the infrastructure Check Point Research (CPR) has already observed in the months leading up to the event.
Industries on the Front Line
The pressure isn’t only on shoppers. The sectors that power Prime Day checkouts...
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