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Amazon Made A Version Of Alexa Just For Shopping

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Amazon is rolling out a version of Alexa that's specifically for shopping to all customers in the US over the coming week and you'll be able to access it even if you don't have a Prime membership or an Echo device. You can use it for free in the Amazon mobile app by tapping the Alexa icon in the bottom menu, or by tapping the icon at the top of your screen on the Amazon website. You can also just type questions in the Amazon website search bar, which will recognize that the question is meant for the assistant.

The company says Alexa for Shopping combines the personalized knowledge of Alexa+, its gen AI-powered Alexa upgrade, with the product expertise of Rufus, its oldAI-powered shopping assistant that rolled out back in 2024. Alexa for Shopping takes note of all your interactions with Alexa on the Echo and...

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