TECH NEWS

Amazon launches Alexa+ in India with Hindi support

3:34 AM PDT · September 16, 2026

Amazon today announced that its Alexa+ conversational assistant is available in India with Hindi support. The new assistant can hold conversations for longer and maintain context while doing so.

The feature is available to all customers in the country in Early Access in Hindi and English. After the early testing period, the company will make the assistant free for Prime customers. For non-Prime customers, the price would be ₹2,000 per month ($20.85).

The company said that the new Alexa has a more expressive voice and can handle complex multi-step tasks, including ordering groceries from Amazon’s quick commerce service Amazon Now and turning on/off smart home devices. Users can switch between English and Hindi mid-sentence.

Amazon added that Alexa+ is integrated with India-based services such as food delivery service Swiggy, Zomato’s ticket booking platform District, travel websites like TripAdvisor and MakeMyTrip, and restaurant reservation...

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