TECH NEWS

Amazon is now selling its AI shopping technology to other retailers, and Kate Spade is the first customer

https://media.thenextweb.com/2026/05/aws-agentic-shopping-assistant-kate-spade-retailers.avif

TL;DR

AWS has launched the Agentic Shopping Assistant, packaging the technology behind Amazon’s Alexa for Shopping into a solution other retailers can deploy in roughly 60 days. Kate Spade is the first customer, with an AI Gift Concierge running on Anthropic’s Haiku 4.5 through Amazon Bedrock.

Amazon Web Services has launched a product that lets retailers build their own AI-powered shopping assistants using the same technology that powers Amazon’s Alexa for Shopping. The AWS Agentic Shopping Assistant packages architecture guidance, starter code, and hands-on support from AWS’s Generative AI Innovation Center into a solution that the company says can be deployed in roughly 60 days.

Kate Spade is the first retailer to go live. On 13 April, Tapestry, the parent company of Kate Spade, Coach, and Stuart Weitzman, launched an AI Gift Concierge on KateSpade.com. The tool engages shoppers in conversational dialogue about occasion, recipient, and style, then translates...

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