Amazon is launching AI-generated custom merch
Mia Sato is features writer with five years of experience covering the companies that shape technology and the people who use their tools.
Amazon is expanding its print-on-demand features to AI-generated designs created using Alexa for Shopping for products like T-shirts, water bottles, and hoodies.
Shoppers can use text prompts to generate images that are then printed on to blanks for sale on Amazon. They can then share the link to the design so other people can buy the same custom item. Amazon offers family reunions and pet-themed designs as use case examples, but the feature also threatens an entire ecosystem of drop-shipped products — as well as other custom printing companies.
Amazon already had a Merch on Demand feature where shoppers could drop in images, text, and clip art-style icons into blank t-shirts and other products. Now with Alexa, shoppers can use AI to auto-generate designs and then tweak...
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