Amazon hikes Prime membership by up to 30% in Australia ahead of Black Friday and holiday sales
- Amazon Prime subscriptions will increase to AU$12.99 per month or AU$99 per year, up from AU$9.99 and AU$79, respectively
- These prices are effective immediately for new subscribers, while existing members will be charged starting from November 25
- Inclusions and perks like Prime Video, Music Prime and sale events remain unchanged
Amazon Australia has revealed its monthly Prime membership fee has increased from AU$9.99 to AU$12.99, effective immediately for new subscribers — a significant 30% hike from the previous cost. The annual membership price also increases from AU$79 to AU$99, a 25% rise.
In emails sent to Prime members, Amazon said the new pricing reflects the growing range of products and benefits available through the service, although the inclusions remain the same, including free and expedited delivery, Prime Video, Prime Music, Prime Reading, video games with Amazon Luna, and member-only events such as Prime Day and Prime Big Deal Days.
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