Amazon brings Alexa+ to India, giving its voice assistant a more conversational and personal approach to daily tasks

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Amazon has launched Alexa+ in India, a new version of its voice assistant designed to support more natural conversations and a wider range of everyday tasks. The company has also added features tailored to how people in India use language, entertainment, shopping and connected devices.

The new experience goes beyond responding to individual commands. It can understand context, remember preferences and help users complete tasks across supported services. Here is everything you need to know about Amazon Alexa+ in India.

Alexa+ features and capabilities

Alexa+ is designed to make interactions with the assistant feel more conversational. Users can say “Alexa” once and continue speaking naturally, switch between topics and ask follow-up questions without repeating the wake word. The assistant can also understand conversations that switch between English, Hindi and Hinglish.

Amazon has also tuned Alexa+ for Indian users. It can understand local expressions, measurements and family relationships, as well as...

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