Amazon admits its AI models lag behind OpenAI and Anthropic, but says it can catch up

https://media.thenextweb.com/2026/06/amazon-ai-frontier-models-catch-up.avif

TL;DR

Amazon’s AI chief Peter DeSantis admitted the company’s models “haven’t been at the very frontier” and said he hopes to catch up within a year. The candour comes as Amazon simultaneously invests $33 billion in Anthropic while building its own rival models.

Amazon’s AI chief has said what the market long suspected. Peter DeSantis, the senior vice president who oversees the company’s AI models, custom chips, and quantum computing, told CNBC that Amazon’s models “haven’t been at the very frontier for the very largest, most demanding workloads.

He added that he hopes Amazon will be “in the conversation about leading models in the coming year.” The admission frames a catch-up effort that will rely on custom silicon, proprietary data, and the scale of Amazon’s cloud infrastructure.

The dual strategy

Amazon runs two AI plays simultaneously. Bedrock, its model marketplace, lets cloud customers access models from...

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