Alexa Replaces Rufus as Amazon's AI Shopping Assistant
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The new Alexa for Shopping feature can use data about the customer to help find products.
2 min read
Rufus has gone to the kennel. Amazon is replacing its e-commerce AI assistant with Alexa for Shopping, which will be available to all US customers within a week.
The new feature will be available to customers using the Amazon Shopping app and website, as well as Echo Show devices. It's free to use when people sign in to their accounts, and consumers don't need a Prime membership.
On mobile, customers can update their Amazon shopping app and look for the Alexa icon in the bottom navigation bar. On desktop, customers can find Alexa for Shopping...
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