Air fryers to AI-powered appliances: Versuni India MD Gulbahar Taneja on changing consumer habits, local manufacturing
India's home appliance market has undergone a significant transformation over the past decade. From a value of $82.17 Billion in 2025 to an expected value of $143.04 Billion by 2035, the home appliance market is burgeoning rapidly. Consumers now are increasingly looking for products that combine convenience, functionality, aesthetics and healthier living. Similarly, kitchens are becoming more integrated with homes, while appliances are evolving from single-purpose machines into smarter, multifunctional solutions that are designed around everyday usage and cooking habits. At the same time, Indian consumers are becoming more informed and increasingly willing to pay for technology when its value is clear.
Shweta Ganjoo is a Chief Content Producer at HT Tech. She has over 10 years of experience covering technology, during which time she has focused on consumer tech devices, AI, social media, gadgets, and tech policy, delivering authoritative and reader-focused insights across India’s fast-evolving digital ecosystem.
She began...
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