'AI writing is now a problem everywhere on social media': Study finds nearly half of all LinkedIn long posts are AI-generated, and that's only the start

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  • Study finds social media posts are increasingly AI-generated
  • LinkedIn particularly affected, with 40% of long-form posts written by AI
  • Substack and Twitter/X also badly hit

LinkedIn and other social media networks are rapidly being consumed by AI-written slop posts, new research has claimed.

A report from AI detection firm Pangram Labs found nearly half of all long posts (over 250 words) on LinkedIn were created entirely by AI, with the likes of Substack and X/Twitter also seeing a huge rise in such content.

"LinkedIn was the most AI-saturated platform, where more than 40% of longform posts flagged as fully AI-generated," the company's report said.

The study, which also examined Medium and Reddit alongside the other social networks for a data set of over a million posts, found one in four longform posts on social media flagged as fully AI-generated, with lengthier content much more likely to be created with AI...

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