AI vs Google: The Quest for Visibility

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Google search has been a part of our lives for decades now, and unless one was born under a rock and stayed there all these years, we have all had occasion to use it to obtain information for practically everything under the sun. In fact, to digital natives, anybody who hasn’t “googled” something might as well be an alien from outer space.

​But as the old adage goes, change is the only thing that is permanent; the era of Google search is giving way to the age of AI search. This promises to make the process of obtaining information more involved, as it involves a collaborative process where we can have a conversation about what exactly we are searching for instead of merely posing a simple mono-dimensional query and hoping for the best.

Like Google Search, AI search can be used by people to obtain...

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