AI Transforms Promotional Products with aws promostack
In this exclusive interview with Mr. Pratik Thakore, COO, Powerweave and Business Head, aws promostack, we explore how AI and automation are streamlining promotional product operations, from order processing and catalogue management to customer service. He discusses integrated business platforms, AI-powered product discovery, real-time pricing, and how connected workflows are helping businesses improve efficiency and deliver more personalised B2B buying experiences.
IT Voice- As AI and automation reshape the promotional products industry, what are the biggest technology challenges businesses are facing, and how is aws promostack addressing them?
Pratik Thakore-Most businesses do not lack technology. They have too many systems that do not talk to each other. Product data, pricing, inventory, orders, artwork and customer communication often sit on separate platforms. Teams end up moving data between them and fixing errors that should never happen. This fragmentation also holds back AI, because AI is only as useful as...
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