Ai+ Smartphone Turns Launch Into Open Trial: Nova2 Neo & Pro Reviewed Before Retail

In a first-of-its-kind move for the Indian smartphone industry, Ai+ Smartphone today announced that it will send its upcoming Nova2 Neo and Nova2 Pro smartphones to reviewers, creators, journalists, and members of the technology community across India before we open sales for trusted consumers – critique and review the devices without restrictions. In an industry built around launch events, Ai+ Smartphone is choosing something different – A conversation before a campaign, Feedback before a sale and Consumers before marketing.

“At a time when product launches are often accompanied by carefully controlled narratives, Ai+ is taking a different approach: putting consumer interest ahead of launch-day marketing. We don’t want validation. We want unbiased feedback for user benefits,” said Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies.

There will be no embargo, no review guidelines, no scripted messaging and no curated launch experiences and most importantly,...

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