AI slop - an inevitable result of lazy Marketers or something that creatives can challenge?

A lot of Marketeers are lazy right now, and you see it even before the introduction of AI.

Michael Corcoran isn’t a man to pull his punches. Today he’s co-owner of social-first creative agency Slice, but he was formerly Head of Social Media at budget airline Ryanair - and if you’ve kept any kind of eye on the kind of online content that Ryanair has become (in)famous for executing, you’ll see why the airline is often cited as a use case in how to build a Social Marketing playbook. During his tenure, the firm’s social reach grew six fold with zero paid media in the mix.

With that in mind, his thoughts on the impact of AI on Marketing were always going to be good value - and so it turns out. Let’s start with that dramatic accusation of laziness. How does he back that one up? Corcoran argues:

The...

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