AI readiness remains scarce, blocking returns on investments

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Dive Brief

“The next phase of AI adoption will be defined less by access to models and more by the quality of the information,” said Dun & Bradstreet’s Gary Kotovets.

Published Nov. 2, 2026

Dive Brief:

  • Strong enterprise data foundations translate to better returns on AI investments, but only 8% of enterprises describe their data as ready to support AI, a Dun & Bradstreet survey of 10,000 businesses across 32 countries found. Another 33% of businesses surveyed described their data as mostly ready and 44% as partially ready.
  • Among companies with fully AI-ready data, 81% are seeing strong AI returns, compared with just 12% of companies reporting partially-ready data, the survey found. Businesses in the Americas tended to be the most likely to increase AI spending while reporting the second-lowest rates of strong ROI and mostly or fully AI-ready data.
  • “What stands out this quarter is how much data...

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