AI readiness remains scarce, blocking returns on investments
Dive Brief
“The next phase of AI adoption will be defined less by access to models and more by the quality of the information,” said Dun & Bradstreet’s Gary Kotovets.
Published Nov. 2, 2026
Dive Brief:
- Strong enterprise data foundations translate to better returns on AI investments, but only 8% of enterprises describe their data as ready to support AI, a Dun & Bradstreet survey of 10,000 businesses across 32 countries found. Another 33% of businesses surveyed described their data as mostly ready and 44% as partially ready.
- Among companies with fully AI-ready data, 81% are seeing strong AI returns, compared with just 12% of companies reporting partially-ready data, the survey found. Businesses in the Americas tended to be the most likely to increase AI spending while reporting the second-lowest rates of strong ROI and mostly or fully AI-ready data.
- “What stands out this quarter is how much data...
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