AI Personalization and the Illusion of Consumer Choice
The most successful piece of digital marketing infrastructure ever created may be a brightly coloured button labelled "Accept All". It asks no difficult questions. It does not explain what the system will infer about you six months from now. It certainly does not mention that the product may use your hesitation, location, purchases, abandoned searches and late-night scrolling to decide which version of reality converts best. It simply offers a small exchange: one click for the disappearance of an irritating box. Legally, that click may be recorded as consent. Commercially, it opens the door to personalisation.
Psychologically, it often means something rather less dramatic: please let me read the page. This is the fiction at the centre of AI personalisation. Companies behave as if an interface captured a meaningful choice. The user behaved as if they were clearing an obstacle. Both sides got what they wanted. Only one of them...
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