AI Made Marketing Bland. Creativity Is the Moat Now, Says WalletConnect's Dayana Aleksandrova

https://hackernoon.imgix.net/images/gjsKotsFrCUq2Z1o2kabLbKlW1U2-hc83h95.jpeg

You could probably date an internet era by its clichés. 2015 had "growth hacking". 2021 had "wagmi". 2023 had "delve", though no human probably ever said that. But 2026 has a voice: agreeable, competent, faintly plastic… the result of thousands of brands typing in the same prompt.

Dayana Aleksandrova refuses to speak it. Before becoming Head of Social at WalletConnect, she wrote ads and landing pages for a living and produced interviews at Cointelegraph, long enough to know that sameness predates AI and that audiences never rewarded it anyway. People copy because copying feels safe, and the tools just made it effortless. In our conversation, we get into why AI was built for productivity, not creativity, why "relatable" beats "cool", and why the best thing you can post is the one thing nobody can copy: yourself, slightly embarrassed.

AI was supposed to make everyone more creative, and somehow, everything...

Copyright of this story solely belongs to hackernoon.com. To see the full text click HERE