AI is turning B2B outreach into a tragedy of the commons

AI did not make buyers easier to reach. It made everyone cheaper to interrupt.

A modern AI sales agent can research a company, identify a plausible buying signal, compose a personalised email, schedule follow-ups, evaluate the response, and hand a qualified opportunity to a human salesperson.

Major CRM vendors now market agents that research leads, draft and send personalised outreach, and follow up with limited human supervision. Microsoft describes an autonomous sales qualification agent that can qualify leads at scale, while HubSpot offers a prospecting agent for automated research and outreach. This is no longer a speculative feature of the sales stack. It is becoming normal infrastructure.

For an individual company, the economics are compelling. Work that previously required hours of human research and writing can now be completed in seconds. The rational response is to contact more prospects.

But when every company follows the same logic, the collective...

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