AI is redefining retail execution: The next frontier for beverage companies
By Prakash Ladhani, Director, SLMG Beverages
Success in the beverage industry has always hinged on one critical capability: retail execution. Regardless of how strong a brand, product portfolio, or marketing campaign may be, growth ultimately depends on ensuring products are available at the right outlet, at the right time, and in the right quantity. Even the most successful campaign can lose its impact if a cooler is empty on a hot afternoon or a retailer gives shelf space to a competing brand.
In India, where more than 13 million kirana stores continue to dominate FMCG sales alongside the rapid rise of supermarkets, quick commerce, and e-commerce, retail execution has become far more complex. Quick commerce has also emerged as the largest online sales channel for some of the leading FMCG companies, with some brands generating up to 75% of their digital sales from 10-minute delivery platforms. This new retail landscape...
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