AI Is Dividing Product Designers: Exploring vs. Building
The AI split in product design
A week ago, I attended PUSH UX in Munich, Europe's largest conference on product design and user experience, featuring speakers from Anthropic, Wise, Google, IKEA, n8n, and other prominent organizations. On my way home, I kept thinking about one recurring theme: product design teams are approaching AI from fundamentally different perspectives.
Me, on the first day of the conference
Some are cautiously experimenting with AI while trying to fit it into established processes. Others have already integrated it into their daily workflows, connecting research, prototyping, design, and code with fewer handoffs. The difference goes beyond tool adoption. It reflects how teams understand their work, organize collaboration, and measure product value.
The trap of "AI everything."
Paulo Oliveira, Global Innovation & Technology Manager at IKEA
Paulo Oliveira from IKEA highlighted a fundamental problem with the way organizations approach AI:
"Most efforts start with tools,...
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