AI is changing discovery. What does that mean for your business?
How customers discover products and information is constantly changing.
Search engines, social media and marketplaces like Amazon and Ebay, previously shaped how consumers discovered brands. But now AI-driven Large Language Models (LLMs) form another layer of that ecosystem, with more than 50% of online adults having used generative AI to find answers to questions, according to Forrester.
Thanks to LLMs, people can go beyond traditional search to ask questions and compare options through natural conversation, often before they ever visit a website.
What do businesses need to know to adapt in the face of that influence?
Global Director of Insight & Data Science at Captify.
Discovery is becoming conversational
For what felt like forever, keywords shaped digital discovery. Customers would type a short query into a search engine and receive a list of links. But LLMs have changed that dynamic, enabling people to solve their needs in a more detailed...
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