AI Influencers Are Heading Into Uncharted Territory

Clarissa Mansbridge spent nearly two decades building an entertainment career behind the scenes, working with the likes of Jason DeRulo and Shengo Deane, Kim Kardashian’s former bodyguard, but she rarely appeared at public events. She liked the thrill of it: building someone’s brand, swerving crises, and dealing with day-to-day challenges.

Then, three years ago, her life was upended when her son was born without a heartbeat at 33 weeks. Doctors managed to resuscitate him, but the months in intensive care brought scare after scare, with no certainty that he would survive.

When, eventually, miraculously, they made it home, Mansbridge, who lives in Brisbane, Australia, knew her work life would have to change due to complications related to her son’s recovery. She began experimenting with AI image-generation tools and built the “humbly wealthy, wholesome” influencer and model Mia Metaverse. A fan of early Sims,she reveled in crafting storylines and...

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