AI Has Broken the Economics of Blogging
The content industry was built on scarcity. Traffic was the prize, Google was the gatekeeper, and words were the currency. All three assumptions are now in freefall simultaneously.
Nobody killed the blog. It just stopped making economic sense.
Not for everyone and not all at once; that's what makes the shift so disorienting. The infrastructure is still there. Hosting is cheap, WordPress still works, and there are still publishing tools everywhere. What's collapsed is the underlying logic that made all of it worth building. The equation that said, "Write consistently, optimize for search, grow traffic, and monetize that traffic." That equation has been slowly invalidated, and in the past eighteen months, the invalidation has accelerated past the point where most publishers can pretend it hasn't happened.
The proximate cause is AI. But the truer explanation is messier: AI arrived into an ecosystem that was already fragile, already exhausted by a...
Copyright of this story solely belongs to hackernoon.com. To see the full text click HERE
