AI Citations Look Great, But Are They Actually Bringing You Traffic?
Opinion and insight: Brands are rushing to count mentions inside ChatGPT and other AI platforms, yet many still cannot show whether those citations produce readers, enquiries or revenue.
Okay, so you’ve picked up a few AI citations. Great. But are they actually doing anything, or are you just taking screenshots every time ChatGPT mentions your website?
AI citations have quickly become another metric for marketers and SEO agencies to parade around in reports. A brand appears in an AI-generated answer, somebody circles the citation in red, and the result is presented as evidence that the latest optimisation strategy is working.
That conclusion is being reached far too early. A citation proves that an AI system found, processed and selected a page as a source for a particular response. It does not prove that a real person saw the response, clicked the link, read the page or became a customer.
A...
Copyright of this story solely belongs to hackernoon.com. To see the full text click HERE
