TECH NEWS

AI Citations Look Great, But Are They Actually Bringing You Traffic?

Opinion and insight: Brands are rushing to count mentions inside ChatGPT and other AI platforms, yet many still cannot show whether those citations produce readers, enquiries or revenue.

Okay, so you’ve picked up a few AI citations. Great. But are they actually doing anything, or are you just taking screenshots every time ChatGPT mentions your website?

AI citations have quickly become another metric for marketers and SEO agencies to parade around in reports. A brand appears in an AI-generated answer, somebody circles the citation in red, and the result is presented as evidence that the latest optimisation strategy is working.

That conclusion is being reached far too early. A citation proves that an AI system found, processed and selected a page as a source for a particular response. It does not prove that a real person saw the response, clicked the link, read the page or became a customer.

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Sony Drops GTA 6 DualSense Controllers But This Custom PS5 Pro Is Fire

Grand Theft Auto VI has reached stratospheric levels of hype after Rockstar dropped an extended look of the game on Netflix last week. Sony is looking to capitalize on that excitement with two limited edition DualSense controllers that “capture that unmistakable Vice City energy.” Though, the company has been upstaged

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Apple Is Full of Surprises. Here’s What CNET Readers Anticipate Ahead of Wednesday’s Event

The third and final round of CNET’s Big Guessing Game is now closed, which completes our contest. We’ll be back after Apple’s “Surprise and shine” event on Wednesday, Sept. 9 to share the final answers and determine the winners The CNET Group’s Big Guessing Game contest

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I Watched a Floor Washing Robot Mothership Deploy a Roomba Using a Mechnical Arm

There’s not much the robot vacuum industry can do to surprise me these days. I’ve seen robots that have mechanical arms to pick up objects, robot vacuums with legs and tread systems to climb stairs, and even wilder humanoid concepts. But iRobot genuinely surprised me with its Roomba

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Woot Is Offering Up to 87% Off Patio and Garden Essentials This Labor Day

Get up to 87% off: Patio and garden season may be winding down, but it’s never too early to start thinking about next year. With the Labor Day deals in full swing right now, you can snag everything you need to keep your yard in tip-top shape at a

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Sony Drops GTA 6 DualSense Controllers But This Custom PS5 Pro Is Fire

Apple Is Full of Surprises. Here’s What CNET Readers Anticipate Ahead of Wednesday’s Event

I Watched a Floor Washing Robot Mothership Deploy a Roomba Using a Mechnical Arm

Woot Is Offering Up to 87% Off Patio and Garden Essentials This Labor Day