AI Can Generate Your Designs Faster—But It Can’t Tell You Which Questions to Skip
Artificial intelligence has changed the economics of UX design.
With tools like Figma Make, Copilot, and increasingly capable design assistants, teams can generate layouts, components, flows, and interactive prototypes in a fraction of the time it once took. Work that previously required days can now be accomplished in hours—or even minutes.
As a result, a question is becoming increasingly common:
If AI can generate high-fidelity designs almost instantly, why bother with low-fidelity wireframes at all?
It’s a reasonable question. It’s also the wrong one.
The assumption behind that question is that UX activities are simply increasingly polished versions of the same thing—that discovery becomes wireframes, wireframes become mockups, mockups become prototypes, and prototypes become products.
If that were true, skipping straight to polished designs would be an obvious efficiency. But that isn’t how UX works.
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