AI boom forces companies to rethink how they measure business value
TL;DR
KPMG finds 95% of organizations have an AI strategy but only 8% report established ROI. Profitalize CEO Jon Weberg argues the gap exists because companies buy AI as standalone tools rather than integrating it into connected operational infrastructure. His AI Synthesis framework treats AI as a unified system where insights flow across departments, creating continuous feedback loops between marketing, sales, customer success, and operations.
Artificial intelligence has quickly become a boardroom priority, inspiring significant investment across industries. Yet conversations about return on investment often remain tied to familiar software purchasing habits, where success is judged by logins, subscriptions, or the performance of an individual application. That perspective may overlook the broader operational influence AI can have across an organization. As companies continue expanding their AI investments, many leaders are beginning to ask a different question: Are they measuring the value of AI through the right lens?
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