AI and Marketing (1/2) - how Publicis Group is measuring the pace of AI adoption among its enterprise clients

AI adoption by consumers is so high that you don't have time to lose.

That’s the stark message to his peers from Arthur Sadoun, CEO of Publicis Groupe, the French multi-national marketing and comms firm that counts the likes of McDonald’s, Aldi Heineken, Renault, Nissan, Unilver, Lufthansa, and Disney among its global client base. He goes on:

What is great here is that we see our clients just investing more in transforming the Marketing model…As they transform for the AI era, they want partners with the talent, technology and financial strength to invest alongside them.

And the enthusiasm for AI is coming from the top, he adds:

We are increasingly seeing CEOs involved in what we do. We’re seeing that because CEOs are passionate about AI, and they understand that if they want to continue to lead their company, they need to understand AI and who better than us that...

Copyright of this story solely belongs to diginomica.com. To see the full text click HERE