AI Agents Are Changing Commerce, Security Remains Critical: Criteo CTO Gill

The next phase of AI-led commerce will not be decided only by how well an AI system understands a shopper’s request. It will also depend on what happens behind the interface when these systems begin interacting with commerce platforms, recommendation engines, and customer data.

As AI agents move from answering questions to performing tasks, businesses face a new operational challenge. They need to give these systems enough access to be useful without creating new security and governance risks.

That conversation is becoming more relevant as AI starts influencing product discovery and shopping decisions. At the Criteo Commerce Forum India 2026, the discussion around AI agents extended beyond recommendations and personalization to the infrastructure required to make these systems work reliably.

One of the key questions around agentic commerce is what happens when an AI system is given access to services that can influence commercial decisions.

MCP can allow AI systems...

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