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AI adoption surges in India, but weak data foundations threaten enterprise-scale ROI

Indian enterprises are entering a new phase of artificial intelligence (AI) adoption. AI is no longer confined to pilot projects or innovation labs. Organisations are investing more, expanding deployments across business functions, and beginning to see measurable returns. However, the latest findings from Dun & Bradstreet’s AI Momentum Survey suggest that one critical challenge continues to stand in the way of enterprise-scale success: data readiness.

The survey paints a picture of an Indian market that has moved decisively beyond AI experimentation. Every organisation surveyed has at least one AI initiative underway, underscoring how AI has become a strategic business priority rather than an emerging technology.

AI Moves From Experimentation to Enterprise Deployment

The maturity of AI adoption across Indian businesses is becoming increasingly evident. While 44% of organisations remain in the planning or pilot phase, many have progressed further along the adoption curve.

According to the survey:

30% are scaling...

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Black Hat USA: TP-Link Flaws Put Omada Controllers and Camera Feeds at Risk

How Cognizant is rewiring Application Management for the Agentic AI era

The messy politics behind Google’s big AI shakeup

Buggy microcontrollers making up some of the world's most important servers can be easily backdoored