AI adoption puts enterprise data governance under focus amid DPDP implementation
Imagine an e-commerce company using AI to analyse customer behaviour and respond to customer queries. Every purchase, search or interaction generates information that may include a customer’s name, contact details and purchase history. As this information moves between different applications and AI systems, how can the business ensure that personal data remains protected at every stage?
This is a challenge that businesses across sectors are beginning to face with the adoption of AI. Indian enterprises are increasingly adopting artificial intelligence across various business functions. However, as data moves between applications, cloud platforms and other AI systems, managing personal information can be challenging. With the implementation of India’s Digital Personal Data Protection (DPDP) Rules, 2025, businesses will need to examine whether their existing data management practices can meet requirements around consent and protect personal data from unauthorised access.
This issue is becoming more relevant as AI moves beyond employee productivity. Enterprises...
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