AI adoption has a talent problem - here’s how to solve it
Businesses are moving quickly to embed AI tools across all functions, from marketing and HR to sales and operations. In part because they don’t want to be left behind, but productivity gains, customer expectations, competitive pressure and revenue growth are all pushing organizations to adopt AI at speed.
The bigger story is that AI is moving faster than most businesses can adapt. The tools are already here, but the workforce models around them - the governance, workflows, training and specialist skills are still catching up.
As a result, businesses continue to face an AI skills gap: not just a shortage of technical expertise, but a shortage of the human capability needed to prove the return on large-scale AI investments is mounting.
Chief Technology Officer of Fiverr.
Recent marketplace data echoes this. Searches for AI automationhave increased 29% since November 2025, as businesses look for people who can turn AI...
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