Agentic retail is here. Should we be happy about that?
According to Gartner, 40% of enterprise apps will embed AI agents by the end of this year, yet most retail infrastructure is “still built for human interaction, and not for systems operating at machine speed”. That was the analysis from one commerce software company recently, which went on to suggest that this supposed gap is “becoming a commercial risk as AI starts executing pricing, inventory and promotions decisions in real time”.
So, how to catch up? In the view of Dirk Hoerig, co-founder, Managing Director, CIO and former CEO of Munich, Germany-based commercetools, a complete overhaul of e-commerce – and of shopping generally – is necessary, so it can become autonomous/headless to use his term. In this new model, agentic AI will step up to run entire retail operations for both buyer and seller, rather than merely assist humans.
But in the same week, research arrived from Economist Enterprise, the...
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