Agentic reality check (1/2) - no, it's really not going to be an agentic AI shopping frenzy this Holidays season

With Halloween out of the way, the retail sector can now focus its attention on that totem of capitalism, Black Friday. So too can the tech sector judging by the number of breathless PR pitches proclaiming that this will be the year that agents do our shopping for us and how much better they’ll be at scoring a bargain.

Except, maybe that’s just not the case. Oh, the direction of travel is certainly towards agentic commerce, and from the vendor perspective it’s a journey that the industry ought to be further embarked upon than it is, but from the shopper’s perspective, what’s the reality?

I know from a personal perspective that while I might use AI for search purposes or to evaluate reviews of a product, there’s no way that I’m letting a bot head out there and complete a retail transaction for me. And a new study from Mckinsey...

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