Agentic Enterprise Transformation: What Marketers Need to Hear After Connections
There’s a particular feeling I get when I watch a great product keynote: part genuine excitement, part practical instinct. I’m immediately energized by the vision, but just as quickly, I start evaluating what it would actually take to bring that vision to life inside an organization. As a solutions architect, that reflex comes with the job. I’m wired to look beyond the polish, understand the architecture beneath the demo, and think through the operational realities that determine whether a compelling presentation can translate into real business value.
I felt that often last week at Salesforce Connections in Chicago — and it sharpened a question I keep coming back to: what does agentic enterprise transformationactually require of a marketing organization, before the demos, and long after the conference ends? I also had the opportunity to share my real-time reactions with a room full of marketers at Perficient’s keynote breakfast watch...
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