Agentic commerce: why AI agents are transforming the ecommerce landscape
Digital commerce has historically focused on optimizing the customer experience through interface design, structured navigation, and carefully engineered conversion processes.
Over time, merchants have improved these experiences to reduce friction and support decision-making at every step of the purchasing lifecycle.
While AI historically played a limited role, restricted to basic chatbots or shopping assistants, rapid advancements mean AI agents are now prepared to execute transactions directly on behalf of customers.
This shift is driving a fundamental transformation across the ecommerce sector.
Director of Gaming and Media at Worldline.
This new ecosystem is agentic commerce, where software agents initiate and complete transactions within clearly defined constraints.
To accommodate this, payment infrastructure is moving closer to the point where intent becomes execution, introducing protocols that make platforms machine-readable so AI can safely complete transactions in real time.
It is a major leap forward for retail technology, and enterprise readiness is urgent.
The...
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