Agent CX Is the Missing Layer in AI Search
The SEO industry can't agree on a name for what happens after an AI agent lands on your site. Some call it ASO, Agentic Search Optimization. Others call it ADO, Agentic Discoverability Optimization. Neither term is settled, and neither is a good pick. ASO already belongs to App Store Optimization. ADO has meant Azure DevOps to developers for years, and before that it meant ADO.NET. The naming confusion is a symptom of a bigger problem: the industry doesn't fully understand what this layer is or who's supposed to own it.
The split most SEOs already work with is technical, content, and links. Technical covers crawlability and site speed. Content covers keywords and structure. Links are backlinks and directory listings. That framework held up fine for twenty years, then AI search showed up and added two more things to track.
AEO and GEO cover getting cited inside an AI-generated answer instead...
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