After years of covering Amazon AU sales, these are the 12 brands and products we refuse to pay full price for
Amazon landed in Australia almost a decade ago and the e-commerce giant has shaken up the local retail scene, with its price-cutting making waves in a country that already had quite a strong online shopping culture.
Fast forward to 2026 and Amazon is now the biggest online retailer in Australia, helped by its ultra-fast shipping (including same-day delivery), wide product selection and, of course, very competitive prices.
Having shopped at Amazon for years, we’ve often found it to have the best prices for specific brands and product categories, especially during major sale events like Prime Day, EOFY, Black Friday and the currently underway Prime Big Deal Days sale.
Our close monitoring of deals means there are certain brands and products we’ve learned you should never buy at full price, due to how often they show up discounted during major sale events on Amazon.
To help you do the...
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