After unveiling ridiculously expensive AR glasses, Snap’s stock takes a dive

In Brief

1:24 PM PDT · June 17, 2026

Snap’s long-awaited AR glasses, Specs, didn’t have the best debut.

The company’s stock hasn’t been on the healthiest trajectory lately. It’s dropped 30 percent over the past year. Following Specs’ launch, it sank more than 5 percent — falling from $5.86 a share on Tuesday to a low of $4.83 on Wednesday morning. As of this writing, the stock still hasn’t recovered the position it held prior to the announcement.

The big concern surrounding Snap’s new smart glasses — which the company has been working on for over a decade — is the cost: the company maintains they will retail at nearly $2,200 apiece.

It’s worthy of note that Snap’s core user demographic — teenagers — are not typically equipped with that kind of pocket change, leading onlookers to question the profitability path for the new product.

Snap’s CEO, Evan...

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