Adopt This Data Center Plushie and Hear Its Piercing Scream
Uh oh, we got a cute alert! It’s Bezzy, your adorable, cuddly, anthropomorphized server-rack and stuffed-animal friend! Give this soft lil’ doll a squeeze, and it shall sing you its telltale song: the piercing, grinding ambient squeals emitted from a real US data center.
The Bezzy doll is a stuffed plushie made in a satirical collaboration between the New York–based creative studio Basura and Big Data, the musical project of producer Alan Wilkis, best known for the song “Dangerous,” a 2013 collaboration with the band Joywave. The joint project, which is coming out the same day as a new Big Data single, is called Adopt a Data Center. The goal is to present people with a “cuddly introduction to life with a real data center.”
Data Centers are very un-vogue right now. Built out by all the big AI companies to power their increasingly power-hungry...
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