Adobe is trying to make its AI generators idiot-proof in Premiere
Thomas Ricker is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.
Adobe is overhauling how editors interact with AI in its Premiere professional video editing software. Its new Generative Media tool makes it easier to generate video, sound effects, music, and soundscapes without ever leaving the project timeline. The generators themselves aren’t entirely new; the big change is how easily you can access them without breaking your workflow.
Instead of jumping between browsers or external apps to find missing B-roll or audio elements, editors can now highlight an empty gap on the video or audio track and generate context-aware, fully editable clips without leaving the project. Editors can choose from multiple underlying models directly in the timeline — including Adobe Firefly, Google Veo, Runway, Luma, and Kling — to best match...
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