Adobe is buying Topaz Labs, the AI video enhancer
Adobe is buying Topaz Labs, the Emmy-winning maker of AI image and video enhancement tools. The deal hands Adobe upscaling, restoration and on-device AI as creators blend captured and generated footage.
Adobe has agreed to buy Topaz Labs, an AI company that sharpens, upscales and restores images and video. The two firms signed a definitive agreement, though neither disclosed the price.
The plan is to fold Topaz Labs’ models into Adobe’s creative tools. That means Firefly, Firefly Services and Creative Cloud apps such as Photoshop, Lightroom and Premiere. Adobe wants to bolt best-in-class enhancement onto products millions already use.
The timing is not random. Creators increasingly mix real footage with AI-generated clips, and they need tools to hide the seams. Topaz Labs makes exactly that kind of tool, and Adobe wants it in-house.
What Topaz Labs does
Topaz Labs has spent more than twenty years on one problem:...
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