Adobe and Disney are teaming up to design the next generation of theme park rides with Foundry AI
- Disney Imagineering is planning to use Adobe's Firefly AI services to build the next generation of theme park rides based on its own IP
- Disney says the move builds further on decades of collaboration between the two companies
- The move is being seen as an important win for Adobe as it navigates increasingly pessimistic investor sentiment with its own AI offerings
Adobe and Walt Disney Imagineering have revealed the studio's research-and-development arm will leverage Adobe's Firefly Foundry's tech to design future parks, hotels, cruises, and attractions.
Adobe's Firefly Foundry AI offering is not just another one-size-fits-all service but one custom-tuned to handle Disney's unique needs. The customized AI is trained on Disney's own IP offerings, allowing for what the companies call a 'responsibly built' solution to handle the following workflows to start:
- A sketch-to-image model that transforms rough hand-drawn concepts into fully rendered 2D concept art.
- A custom...
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