Addverb at 10: From Automating Warehouses to Building the Future of Physical AI
Ten years ago, robotics and warehouse automation were little more than emerging buzzwords in India. Warehouses were largely seen as operational backrooms rather than strategic assets, and automation was dismissed as a luxury reserved for a few large corporations.
Addverb’s founders, however, envisioned a different future. Drawing on their deep supply chain expertise at Asian Paints, they recognized the shifting landscape: customer expectations were rising, product portfolios were becoming more complex, and supply chains were under mounting pressure. With e-commerce booming and delivery timelines shrinking, they foresaw a world where speed, accuracy, and agility would define competitiveness.
That foresight laid the foundation for Addverb’s journey—turning warehouses from passive storage hubs into dynamic engines of efficiency and innovation.
“What we saw early on was that supply chains were becoming far more complex. Businesses were managing larger product portfolios, customer expectations were rising, and fulfilment windows were shrinking. We believed traditional warehouse...
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