Ada Lovelace Day - What I’d say to me back then: Freshworks Kady Srinivasan on self-promotion and not settling

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Being a terrible software engineer isn’t the most obvious route to a long-term career in the technology industry. But it’s one that’s worked out well for Kady Srinivasan, who made a successful pivot away from engineering into tech marketing, with roles at Electronic Arts (EA), Dropbox and now as CMO at Freshworks.

Growing up in India in the 90s, there weren’t many options open to Srinivasan. She says:

You could either become a doctor or an engineer. Those were the only two lucrative careers. And I couldn't stand the sight of blood so I picked engineering. The other thing too about computer science engineering is it does teach you to think very logically and rationally, and that had always drawn me a little bit.

After studying computer science and engineering at RV College Of Engineering in Bengaluru, Srinivasan joined Intel as a software engineer. She says:

To be honest with...

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