TECH NEWS

Ace Hardware releases AI assistant for store staff

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Dive Brief

Hey ARMA gives associates access to product knowledge, project advice and recommendations.

Published May 8, 2026

First published on

Dive Brief:

  • Ace Hardware has debuted an AI-powered assistant to help store associates serve customers with real-time support, the retailer said in a press release on April 28.
  • The assistant, dubbed Hey ARMA, aids workers with product comparisons, project advice, recommendations and finding items that customers have purchased elsewhere, the company said.
  • The tool is currently being employed at over 2,300 stores. Ace Hardware plans to expand its reach as part of the company’s long-term strategy to enhance in-store experience. Globally, Ace Hardware has more than 8,800 locally owned and operated stores.

Dive Insight:

Though Ace Hardware is deploying AI in thousands of its stores, the retailer stressed that Hey ARMA will work in the background, with store associates remaining a crucial element of the shopping experience.

“At Ace,...

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