A24 Takes On Google Money Help Build AI Tools
One imagines Kane Parsons is less than pleased.
Google is investing $75 million in the film studio A24 and the companies are teaming up to develop, wait for it, AI tools. Google says the "partnership aims to expand what is possible in the future of entertainment." The multiyear deal doesn't give Google access to A24's library of film and television, so we won't have to suffer through a sloppified sequel to Marty Supreme just yet.
Instead, the companies will develop tools that assist with various aspects of filmmaking. A representative from A24 told The Wall Street Journal that the tools "won't look anything like the prompted generative type of AI that people feel uncomfortable with." Instead, the first application will be something that uses AI to generate storyboards.
The companies hope to eventually get these tools in the hands of A24's stable of filmmakers. "We believe breakthroughs happen when you...
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