A warning sign about AI’s real cost, courtesy of Google and Amazon
It’s no secret that AI is a hog, consuming energy and water like no digital technology before it. Now we know just how much Big Tech’s pursuit of AI is costing the environment.
Both Google and Amazon released their sustainability reports this week, and the numbers aren’t pretty. Each company has pledged to zero out its carbon emissions in the coming years, but AI has made those goals a lot harder to hit. Google’s total carbon emissions are up 25% since last year, Amazon’s are up 16%.
A close reading of the reports suggests that both Amazon and Google will have to make some serious, and potentially costly, adjustments to their businesses if they’re going to achieve their net-zero targets.
Neither company comes out and blames AI directly for the rising emissions, but there’s plenty of indirect evidence.
AI at the center of it all
Both Amazon and Google...
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