A Two-Source Analysis of AI Bot Fetches and AI Overview Impressions
Two independent measurement systems, the same site, the same weeks — and a trend that turned out to be a lot less tidy than my first chart made it look.
In July, I published a piece on this platform about an odd pattern in my analytics: my small bilingual tech site, TechNovice, was logging more requests from AI systems fetching pages on a user's behalf than it was logging actual human browsing sessions. The piece did better than almost anything else I've written here, and the framing — the biggest audience on my website never clicks — clearly touched a nerve for other publishers wondering the same thing about their own sites.
It also invited an obvious, fair challenge. A few readers raised it directly: I'd measured 89 days, ending right around the time I sat down to write. Was that window a fluke — a snapshot that happened...
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